EST. 2021 · 11 PEOPLE · GLOBAL
No middle layer.
BITS is a small studio by design.We stayed eleven so the people you brief on Mondayare the people writing the code on Friday.No account managers. No handoffs. No staffing surprises.
WE'VE TURNED DOWN MORE WORK THIS YEAR THAN WE TOOK.
What we're building. Why we're building it.
A studio where the person who hears the brief is the person who writes the code. Small. Founder-led. Accountable past the launch date, not just up to it.
Turn vague ideas into production software. Stay small enough to mean what we say. Pick up the phone when something breaks.
Show.
Working builds beat status reports. Every Monday, a short written update — what shipped, what's stuck, in plain English.
Ship.
On the date in the contract. Not three months after, not 'sprint complete'. The day we said.
Stay.
Two weeks of stabilisation included. After that, the founder's phone still rings at 2am.
Six practices. One team behind them.
Websites with SEO, AEO, GEO, and analytics
Marketing sites that rank on Google, get quoted in AI answers, show up in local search, and tell you who's reading. Every page hand-crafted, every fact verified. ICeil's 132-page site was built this way.
Web platforms
Full-stack products with auth, roles, admin, and data pipelines. From ICE's donor platform to Feston Care's insurance-cert engine.
Mobile apps
Production React Native, built for real users in real hands. GPS, biometrics, offline flows, lockscreen alerts.
Consulting
Reframes, scoping, tech direction — before you build the wrong thing. ICE started here: a marathon microsite that became a fundraising platform.
Code & Security Audit
Deep read of an existing codebase — where it's brittle, where it's leaking, what to prioritize. Ends with a report you can act on.
Product care & AMC
Long-term embeds after launch. Some of our clients are in year 4 or 5 — FEST Group and ICeil, still shipping every month.
Three founders. One phone number.
We started BITS because every studio we'd worked at made the same trade: the founder who sold the work disappeared once it was signed. So we built it the other way around. Three of us. Names on the door. On every project we take, from the first call to the 2am production fix six months in.
Kamalraj Ganesan
Anirudh Prabakaran
The people who actually build it.
Mugilavathi
Dilli Ganesh
Farhad
Muhsin
Roja
Srinath
Soundarya
Yokesh
* Team of eight, plus the three founders above.
Four reasons founders pick us over a bigger shop.
You talk to the people building it.
Founder in the room from kickoff to launch. The engineer writing your code is in the ClickUp chat you are. No telephone-game between you and the work.
Small enough to mean what we say.
Eleven people, by choice. We can hold your whole project in working memory — every commitment is one we can keep, because nothing is overbooked.
Updates, not status reports.
Every Monday a short written update of what actually went live. Every Friday a real build goes out. No Gantt charts, no percentages — only working software.
We stay after launch.
Two weeks of paid stabilisation included. After that you still have a phone number that answers. We don't disappear when production breaks at 2am.
We say no a lot. Most months, more than we say yes. The projects we do take, we finish.
What the founders we built for actually said.
Kamal took the time to understand my practice and my patients — not a generic clinic template. Professional, systematic, on schedule. The site reads with the credibility a dental practice needs.
We needed a site that would pull international clients, not just sit there looking professional. BITS built it — and the inbound from overseas started landing before we had finished the soft launch.
Kamal got what Vivid Interiors stands for from the first call. The site reads like our brand and it is doing real work — driving enquiries, bringing in new clients.
Who we've built for.















































* A slice of the last few years — grouped by vertical. More work under NDA, listed once cleared. Higher-res marks landing as clients supply them.
Want eleven people who finish?
Tell us what you're building.We'll tell you in the first call whether we're the right eleven.
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